Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://www.plumecanada.com (the “Site”) or make a purchase through the Site.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

Here is a list of cookies that we use. We’ve listed them here so you can choose if you want to opt-out of cookies or not:

- _session_id, unique session identifier, allows Shopify to store information about your session (referrer, landing page, etc.).

-_shopify_visit, no data held, persistent for 30 minutes from the last visit. Used by our website provider’s internal stats tracker to record the number of visits.

-_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day. Calculates unique visits to a store.

cart, unique identifier, persistent for 2 weeks, stores information about the contents of your cart.

-_secure_session_id, unique session identifier

storefront_digest, unique identifier, indefinite if the shop has a password, used to determine if the current visitor has access.

-“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

-“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This automatically collected information is referred to as “Order Information”.

When we use the term “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

- communicate with you;

-screen our orders for potential risk or fraud; and

- when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information (particularly your IP address) that we collect to screen for potential risk or fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Finally, it is possible that we may also share your personal information to comply with applicable laws and regulations, respond to a subpoena, search warrant or any other legal request for information that we receive, or to protect our rights.

As indicated above, we use your personal information to offer you targeted advertisements or marketing messages that we believe may interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) information page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising here:

- FACEBOOK - https://www.facebook.com/settings/?tab=ads

- GOOGLE - https://www.google.com/settings/ads/anonymous

- BING - https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at https://optout.aboutads.info/?c=3&lang=en.

Please note that we do not alter our Site's data collection and use practices when we see a "Do Not Track" signal from your browser.

When you place an order through the Site, we will maintain the information about your order in our records unless and until you ask us to delete them.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

To learn more about our privacy practices, if you have questions, or if you wish to make a complaint, please contact us by email at iinfo@plumecanada.com.